DELIVERABLES.
Portfolio of Content Created for
The following information is not intended to be factual but is a class writing assignment from August 2021 to December 2021 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
E-Newsletter
Fall '21
A CEO-distributed E-Newsletter primarily notifying stakeholders and target audiences of a company fundraising event.
Pitch Letters
Fall '21
Two letters directed to a selected media source, pitching to seek collaboration to earn media traction.
(Click on each document to enlarge)
PESO Model Writing
Fall '21
A written proposal suggesting the implementation of a data-driven digital curation service, as well as forms of paid, earned, shared and owned media that would align with the product's launch.
Fact Sheet
Fall '21
A written summary and announcement of The Sustainable Fashion Glossary by Condé Nast, as launched in May 2020.
Target Audience Persona
Fall '21
A fabricated audience persona intended to represent Condé Nast's main target audience demographic and psychographic.
News Release
Fall '21
A written statement intended to inform company stakeholders and target audiences through the announcement of a new executive team hire.
Diversity Analysis Presentation
Fall '21
A critical analysis and evaluation of diversity, equity and inclusion within the corporation of Condé Nast.
Additional campaigns/deliverables executed throughout the course of Newhouse curriculum and internship experiences.
"The Branch Basics Way"
Summer '22 / Full Media Relations Plan and Activation on Behalf of Jennifer Bett Communications
Senior Capstone Campaign Project
Full PR Campaign for the YWCA of Syracuse & Onondaga County
Spring '23 / Senior Capstone Presentation Deck for local client, the YWCA of Syracuse & Onondaga County
Full Campaign Planbook the YWCA of Syracuse & Onondaga County
Spring '23 / Senior Capstone Campaign Planbook for local client, the YWCA of Syracuse & Onondaga County
